️ Instead of 78$  today only 28$ ️

Eating healthy doesn't have to feel this complicated.

The PLANT-BASED STARTER SYSTEM 

 A step-by-step video course & guide journey for everyone who wants to eat more plant-based but doesn't know where to begin.

 In 7 days, you'll know exactly what to eat — without overthinking, without complicated rules, without fear of getting it wrong.

Real clarity. Real food. 

A body that finally feels the difference. 

For just $28.

Perfect for you if you've always felt confused about healthy eating — or if you've tried before but gave up because it felt too complicated.

Instead of usually 78$ today only 28$ for you.

Is that you?

You're confused about what's actually healthy.

Every week there's a new study, a new trend, a new expert saying something completely different. Low fat? High protein? No carbs? You've tried to figure it out — and ended up more lost than before.

You feel tired, heavy, or bloated — and suspect food is a reason

You don't always feel great in your body, but you can't quite pinpoint why. You just know something's off.

You want to eat more plant-based — but you're scared of getting it wrong.

What if you're missing nutrients? What if it's too complicated? What if your family won't eat it? You want to do this right, but you don't even know where to start.

You've tried before — but it didn't stick.

Maybe you cut out animal products for a week. Maybe you bought a cookbook. Maybe you followed someone on Instagram. But without a clear, simple system, nothing stuck — and you ended up questioning your own willpower, when really, you just never had a real plan to follow.

You think eating healthy means spending hours in the kitchen.

Complicated recipes, exotic ingredients, meal prepping every Sunday. You don't have time for that — and honestly, you shouldn't have to.

Everyone always says you need to track every macro, count every calorie, and follow a strict, restrictive meal plan.

I just wanted to feel good in my body — and actually enjoy my food.

After years of studying nutrition, reading endless clinical studies, and trying to make sense of all the conflicting advice, I learned a crucial truth: I never once found clarity by following complicated rules. 


 I've always come back to the same simple principles — the ones that are actually backed by real science. And I found a way to make them so easy that you can apply them from day one.

Perhaps you've already...

Worried that eating plant-based means giving up everything you love.

Felt like everyone else makes this look easy — and wondered why it feels so hard for you.

I took everything I know about plant-based nutrition — years of studying, training, and real-life experience — and packed it into one simple, affordable starter system.

I just focused on one thing: giving people the clearest, most practical starting point possible.

Just the essentials. 

Structured into 7 days. For $28.

THE RESULT:

 Day 1 : 

The confusion is gone. You have a clear, science-backed picture of nutrition for the very first time.

Day 4:
It feels natural. Eating plant-based starts to feel like second nature — not like a sacrifice or a chore.

 Day 7:
You feel the difference. You notice it in your daily energy levels, your digestion, and how your body feels.

And from that point on — healthy eating is no longer something you have to constantly obsess or think about. It's just something you do. Naturally. Every single day.

Hi, I'm Johanna.

I’ve been fascinated by nutrition since I was a teenager. But instead of just following internet trends or social media hype, I wanted to understand the actual, peer-reviewed science. 

That’s why I spent years digging into research and earned the professional credentials to back it up.

Plant-Based Nutrition Certificate from the T. Colin Campbell Center for Nutrition Studies (eCornell) 

Certified Nutrition Coach & Trainer (Graduated from the renowned Vitalakademie, Austria) 
 
7+ Years of Real-Life Experience living, cooking, and thriving on a fully whole-food, plant-based lifestyle

I’m not an internet guru selling a perfect, unobtainable Instagram lifestyle. I’m a trained professional who knows how to cut through the noise, read clinical studies, and translate complex nutritional science into simple, delicious, everyday steps.

And I built THE PLANT-BASED STARTER SYSTEM so you don't have to spend years doing all of that exhausting research yourself.

Because eating well shouldn't require an advanced degree. It should be simple, clear, and feel good from day one.

Let me introduce you to:

THE PLANT-BASED STARTER SYSTEM

I took years of nutrition research, real-life experience, and science-backed principles — and turned them into one simple system for plant-based eating.

HERE'S WHAT THE PLANT-BASED STARTER SYSTEM DOES:


Gets you started from Day 1  — even if you've never eaten plant-based before


Works with simple, everyday foods you can find in any supermarket


Gives you clear principles instead of complicated rules — so you never have to guess


Works with your body, not against it — no restriction, no deprivation


Removes the fear of missing nutrients — so you feel confident in every meal


Gives you fast, noticeable results — most people feel the difference within days


Builds a foundation you can maintain for life — not just for 7 days

This is exactly the system I use every single day — no complicated meal plans, no expensive superfoods, no hours in the kitchen.

This is all included:

A simple, science-backed system

that finally makes sense of plant-based eating — no trends, no conflicting advice, no complicated rules. Just clear principles you can apply from day one.

A meal formula you can use forever

No recipes needed. Mix and match any base, any vegetables, any legumes, any sauce — and you always have a meal. Breakfast, lunch, dinner. Done.

The Simple Sauce & Meal Guide

Because plain rice and broccoli gets old fast. Simple flavor combinations that turn basic ingredients into meals you genuinely look forward to.

Full clarity on the nutrients that matter

Protein, iron, calcium, omega-3, B12. Where to get them, how much you actually need, and why you have far less to worry about than you think.

The Keep, Reduce & Ignore Guide

A simple visual overview of which foods to eat more of, which to cut back on and what to stop worrying about.

The 7-Day Starter Plan

Your day-by-day guide for the first week. Know exactly what to eat every morning, noon and evening — no thinking required.

Plus these bonuses:

The Grocery Guide – A complete, practical shopping list so you always have the right foods at home.

Nutrition Myths Busted – This guide breaks down the most common nutrition myths — so you stop second-guessing yourself and start eating with confidence.

The 5 Principles  — The entire system on one page.

Why Go Plant-Based  — The science behind why this is worth doing.

Today's price only 28$
Currently on offer - instead of 78$

Will this work for me too?

The PLANT-BASED STARTER SYSTEM works for anyone who wants to eat more plant-based — but doesn't know where to start, feels overwhelmed by conflicting information, or has tried before and given up. You don't need any prior knowledge about nutrition. You don't need to be vegan. And you don't need to overhaul your entire life overnight.

This is for you if you are...

      Someone who wants to eat healthier but isn't sure what advice to trust anymore.

      Someone who's curious about plant-based eating but worried about doing it "right."

      Someone who feels tired, heavy, or bloated — and suspects food is part of it.

     Someone with a family history of heart disease, diabetes, or cancer who wants to take their health into their own hands

Still have questions? Here are the answers.

  • Will this work even if I know nothing about nutrition?
    Absolutely. In fact, it’s designed precisely for beginners. I stripped away all the academic jargon and complex biochemistry. You’ll get clear, actionable principles that anyone can understand and follow, starting on Day 1.
  • Do I have to go fully vegan?
    No, not at all. This system is for anyone who wants to incorporate more health-promoting, plant-based whole foods into their life. Whether your goal is to go 100% plant-based or you just want to confidently master plant-based meals a few days a week — this framework works for you.
  • How quickly will I feel a difference?
    Most people notice a significant positive shift in their daily energy levels, lighter digestion, and overall well-being within the first 3 to 4 days of applying the core meal formulas.
  • Will I get enough protein, iron and calcium without meat and dairy?
    Yes. As a certified nutrition coach, I built this entire framework on rock-solid nutritional science. I will show you exactly how to combine simple, everyday foods so your body gets everything it needs to thrive — with zero guesswork.
  • Do I have to spend hours in the kitchen?
    No. I don't believe in spending your entire Sunday meal-prepping containers for the week. The mix-and-match formulas are designed for busy lives and can be put together in less than 15–20 minutes using basic supermarket ingredients.
  • How long do I have access to the course?
    You get lifetime access. You can go through the 7-day plan at your very own pace and return to the video modules and downloadable guides whenever you need a quick refresh.

What's included — everything, at a glance.

The Plant-Based Starter System
6 video modules that walk you step by step through everything you need to start eating plant-based with clarity and confidence. No overwhelm, no confusion, no complicated rules.

Simple Meal Formulas
Mix-and-match meal templates you can use forever — no recipes needed.


The Simple Sauce & Meal Guide
Simple flavor combinations that turn basic ingredients into meals you actually look forward to.

The 7-Day Starter Plan
Your day-by-day guide for the first week. Know exactly what to eat every morning, noon and evening — no thinking required.

The Keep, Reduce & Ignore Guide
A simple visual overview of exactly which foods to eat more of, which to cut back on, and which to stop worrying about.

The Nutrient Quick Guide
Everything you need to know about plant-based nutrition on one simple reference sheet.

BONUS: Nutrition Myths Busted — The most common nutrition myths — debunked clearly and simply.

BONUS: The 5 Principles — The entire framework on one page.

BONUS: Why Go Plant-Based — The science behind why this is worth doing.

BONUS: The Grocery Guide — A complete, practical shopping list so you always have the right foods at home.



Today only $28

A taste of what's waiting for you

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1. Legal Notice / Imprint
Service Provider / Business Owner: Johanna Putz, Fischachstr. 32, 5161 Elixhausen, Austria

Contact Email: info@eatwellwithjohanna.com

Business Purpose: Online courses and digital products in the field of nutrition and healthy eating.

Membership: Austrian Federal Economic Chamber (WKO)

Trade License: Commercial Trading (non-regulated trade) — Online and mail order retail (digital products)

GISA Number: 39026705

VAT / UID Number: ATU74089602

Responsible for Content: Johanna Putz

Competent Authority: Bezirkshauptmannschaft Salzburg-Umgebung

Dispute Resolution: I am not obligated nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

2. Terms & Conditions
By purchasing or accessing my online courses and digital products, you agree to the following terms and conditions.

1. Provider

This service is provided by Johanna Putz, Austria.

2. Scope of Service

The purchase grants access to online courses hosted on ThriveCart, digital materials (PDFs, videos, worksheets), and email or platform-based communication where applicable. Access duration is defined on the course sales page.

3. Contract & Registration

A binding contract is formed upon successful payment and confirmation. You must provide truthful information and keep your login credentials secure.

4. Prices & Payment

All prices are listed on the product page. Payments are processed through third-party payment providers (Stripe, PayPal). Access is granted after successful payment.

5. Right of Withdrawal & No-Refund Policy

By ticking the designated checkbox during the ordering process, you expressly agree that performance of the contract will begin before the expiry of the 14-day withdrawal period and acknowledge that, by giving this consent, you lose your right of withdrawal once access to the digital content has been granted.

Upon access to the digital content (courses, templates, and bonus materials), the right of withdrawal lapses pursuant to § 18 para. 1 no. 11 of the Austrian Distance and Off-Premises Contracts Act (FAGG). For customers outside the European Union, access to digital content is non-refundable as set out in these Terms. A refund after conclusion of the contract and access to the digital content is therefore excluded.

6. User License & Copyright

You receive a personal, non-transferable, non-commercial license to access purchased materials. You may not share login data, reproduce, sell, or distribute content, upload course materials elsewhere, or use materials for commercial purposes. Violations lead to account termination without refund.

7. Liability

All content is for educational purposes only. No guarantees of health results are made. I am not liable for technical errors caused by third-party platforms such as ThriveCart, Vimeo, Stripe, PayPal, email service providers, or the customer’s internet connection/device, unless caused by my own intentional or grossly negligent conduct.

8. Disclaimer (Nutrition)

The content does not constitute medical advice. Always consult a qualified healthcare provider before making changes to your diet or lifestyle.

9. Privacy

Your personal data is processed in accordance with our Privacy Policy, which forms part of these Terms. By purchasing, you acknowledge that you have read the Privacy Policy.

10. Applicable Law & Jurisdiction

These Terms are governed by Austrian law. If the customer is a business, the place of jurisdiction is Salzburg, Austria. For consumers, the statutory places of jurisdiction apply.

3. Health / Nutrition Disclaimer
All information provided in my courses, e-books, and materials is for educational purposes only. It does not constitute medical or nutritional therapy, is not a substitute for professional diagnosis or treatment, and no guarantees of individual results are made. Consult your physician before making dietary or lifestyle changes. You are fully responsible for your own health decisions.

Privacy Policy
Your privacy is important to me. Personal data is processed in accordance with the General Data Protection Regulation (GDPR) and applicable Austrian data protection law.

This Privacy Policy explains how personal data is collected and processed when you visit this website, subscribe to my newsletter, contact me, purchase digital products, access online courses, or interact with my sales pages and checkout pages, including pages hosted through ThriveCart.

1. Data Controller
Johanna Putz
Fischachstr. 32
5161 Elixhausen
Austria
Email: info@eatwellwithjohanna.com

2. Website & Blog Usage
When you visit this website, technical data may be collected automatically, including:

IP address

browser type and version

device information

operating system

date and time of access

pages visited

referring website, where applicable

This data is processed to ensure website functionality, security, stability, and basic technical operation.

The legal basis is my legitimate interest in operating a secure and functional website pursuant to Art. 6 para. 1 lit. f GDPR.

3. Contact
If you contact me by email or through a contact form, the data you provide, such as your name, email address, and message, will be processed for the purpose of responding to your inquiry.

The legal basis is Art. 6 para. 1 lit. b GDPR if your inquiry relates to a contract or pre-contractual communication, and Art. 6 para. 1 lit. f GDPR for general inquiries.

4. Newsletter & Email Communication
If you request a free digital product (such as a free e-book, starter plan, or guide), your name and email address are processed to deliver the requested product. By requesting the free product, you enter into a contractual agreement where you receive the free material in exchange for subscribing to my newsletter. Through this newsletter, you will regularly receive recipes, blog updates, educational content, tips on healthy plant-based nutrition, and information about my online courses or offers. This promotional connection is a core component of the agreement to receive the free material.

The data you provide in the form is processed immediately to send you the download link and add you to the newsletter mailing list.

You may unsubscribe from the newsletter at any time by clicking the unsubscribe link included in every single email or by contacting me at info@eatwellwithjohanna.com. Unsubscribing will not affect your right to keep the e-book you already downloaded.

The legal basis for this processing is contract performance pursuant to Art. 6 para. 1 lit. b GDPR, as the processing and the subscription to the newsletter are part of the mutual agreement to receive the free e-book.

Email Service Provider:

For the delivery of the e-book, the management of my contact list, and the distribution of newsletters, I use the email marketing platform Hostinger Reach, operated by Hostinger International Ltd., 61 Lordou Vironos Street, 6023 Larnaca, Cyprus. A data processing agreement pursuant to Art. 28 GDPR has been concluded with this provider. Hostinger stores and processes data within the European Union.

Transactional Emails: If you purchase a paid product later on, I will also use this system to send you transactional emails related to your purchase (order confirmations, login details, product updates). The legal basis for these specific emails is contract performance pursuant to Art. 6 para. 1 lit. b GDPR.

5. Online Courses, Digital Products & ThriveCart
I use ThriveCart to provide sales pages, checkout pages, payment-related order processing, customer management, and access to digital products and online courses through ThriveCart Learn.

When you purchase a course or digital product, the following data may be processed:

name

email address

billing address, where applicable

payment status

order details

purchased products

discount codes or order bumps, where applicable

access data for digital products or courses

login credentials, where applicable

course access and usage information

technical data such as IP address, browser, device, and time of access

This data is processed to handle your purchase, provide access to digital products, manage your customer account, deliver course content, provide customer support, comply with legal obligations, and protect against misuse or fraud.

The legal basis is contract performance pursuant to Art. 6 para. 1 lit. b GDPR, legal obligations pursuant to Art. 6 para. 1 lit. c GDPR, and my legitimate interest in secure and reliable course delivery pursuant to Art. 6 para. 1 lit. f GDPR.

ThriveCart may process data on servers outside the European Economic Area. Where required, appropriate safeguards such as Standard Contractual Clauses are used.

6. Payment Providers
Payments are processed through third-party payment providers such as Stripe and PayPal.

Depending on the payment method selected, the following data may be processed by the payment provider:

name

email address

billing information

payment amount

transaction details

payment method information

fraud prevention and security data

Stripe and PayPal may act as independent data controllers for payment processing. I only receive the information necessary to confirm payment, issue invoices, manage access to the purchased product, and comply with accounting obligations.

The legal basis is contract performance pursuant to Art. 6 para. 1 lit. b GDPR and legal obligations pursuant to Art. 6 para. 1 lit. c GDPR.

7. Vimeo Video Hosting
Course videos may be hosted and streamed through Vimeo.

When you access or play course videos, Vimeo may process technical data such as:

IP address

browser and device information

video access and playback information

referring website

technical identifiers

cookies or similar technologies, where applicable

This processing is necessary to deliver and play the course videos.

Where possible, privacy-friendly Vimeo settings, such as reduced tracking or Do-Not-Track parameters, may be used. However, Vimeo may still process technical data required for video delivery and may receive cookies already stored in your browser from previous visits to Vimeo.

The legal basis is contract performance pursuant to Art. 6 para. 1 lit. b GDPR where videos are part of a purchased course, and my legitimate interest in reliable video delivery pursuant to Art. 6 para. 1 lit. f GDPR.

8. Meta Pixel, Meta Ads & Conversion Tracking
I use Meta Pixel and related Meta business tools provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland.

Meta Pixel may be used on this website, on sales pages, and on ThriveCart checkout pages to measure the effectiveness of Facebook and Instagram ads, understand user behavior, optimize advertising campaigns, create custom audiences, and track conversions such as page views, checkout events, and purchases.

Processed data may include:

IP address

browser and device information

visited pages

interactions with website, sales page, or checkout content

checkout events, such as page views, initiate checkout, and purchase events

order value and product information, where applicable

cookie IDs or other online identifiers

hashed contact data, such as email address, where applicable

I may also use Meta Conversions API, where available. This allows certain conversion events, such as purchases or checkout events, to be transmitted to Meta from the server side, for example through ThriveCart. This may improve ad measurement and attribution.

The legal basis for Meta Pixel, Meta Conversions API, and similar marketing tracking is your consent pursuant to Art. 6 para. 1 lit. a GDPR.

Marketing and tracking technologies are only activated after you have given consent via the cookie banner or consent mechanism, where required. You may withdraw or change your consent at any time via the cookie settings.

Meta may process data outside the European Economic Area, including in the United States. Where required, Meta relies on appropriate safeguards such as Standard Contractual Clauses.

Regarding the collection and transmission of event data through Meta Business Tools, including the Meta Pixel, Eat Healthy with Johanna and Meta Platforms Ireland Ltd. may act as Joint Controllers within the meaning of Art. 26 GDPR.

This joint controllership applies to the collection of personal data through Meta Business Tools on this website, sales pages, or checkout pages and the transmission of such data to Meta Platforms Ireland Ltd.

The joint processing is governed by Meta’s Controller Addendum, which forms part of the Meta Business Tools Terms and defines the respective responsibilities of Meta and the website operator for compliance with GDPR obligations.

Meta Platforms Ireland Ltd. is primarily responsible for enabling data subject rights regarding personal data processed by Meta after transmission. You may also contact me at info@eatwellwithjohanna.com regarding any privacy-related questions.

9. Meta Custom Audiences from Customer Lists
I may use the “Custom Audiences from Customer Lists” feature provided by Meta Platforms Ireland Ltd.

For this purpose, email addresses or other contact data of newsletter subscribers or customers may be uploaded to Meta in hashed form. Meta compares this hashed data with its own user data to create custom audiences or statistically similar audiences, known as Lookalike Audiences.

This is used to show relevant ads to people who have already shown interest in my content or products, or to reach similar audiences.

The legal basis for this processing is your consent pursuant to Art. 6 para. 1 lit. a GDPR, where required. You may withdraw your consent or object to this use of your data at any time by contacting info@eatwellwithjohanna.com.

10. Cookies & Consent
This website, sales pages, checkout pages, and course platforms may use cookies and similar technologies.

Some cookies are technically necessary for website functionality, checkout functionality, security, login, payment processing, and access to digital products. These cookies are required to provide the requested service.

Optional cookies and tracking technologies, such as analytics, marketing cookies, Meta Pixel, or similar tools, are only used with your consent, where required by law.

You can withdraw or change your cookie consent at any time via the cookie settings or by adjusting your browser settings.

Please note that disabling certain cookies may affect the functionality of the website, checkout, or course access.

11. Analytics and Marketing Tools
Where consent has been given, I may use analytics and marketing tools to understand how visitors use my website, sales pages, checkout pages, and offers.

These tools help me improve my content, measure ad performance, optimize campaigns, and provide more relevant offers.

The legal basis is your consent pursuant to Art. 6 para. 1 lit. a GDPR.

12. Data Retention
Personal data is stored only as long as necessary for the purposes described in this Privacy Policy or as required by law.

Typical retention periods include:

accounting and invoice data: 7 years according to Austrian legal requirements

newsletter data: until you unsubscribe or withdraw consent

customer and course access data: for as long as your account or course access exists, unless deletion is requested and no legal retention obligation applies

support emails and inquiries: as long as needed to process the inquiry and for reasonable documentation purposes

technical logs: short-term storage for security and technical operation

consent records: as long as needed to document consent and comply with legal obligations

13. Legal Bases for Processing
Personal data is processed on the following legal bases:

Art. 6 para. 1 lit. a GDPR — consent, for example for newsletters, marketing cookies, Meta Pixel, or optional tracking

Art. 6 para. 1 lit. b GDPR — contract performance, for example for course purchases, checkout processing, access to digital products, and customer support

Art. 6 para. 1 lit. c GDPR — legal obligations, for example accounting and tax records

Art. 6 para. 1 lit. f GDPR — legitimate interests, for example website security, fraud prevention, technical functionality, and business communication

14. International Data Transfers
Some service providers used for website hosting, checkout processing, payment processing, email communication, marketing, analytics, or video hosting may process personal data outside the European Economic Area.

Where personal data is transferred to third countries, appropriate safeguards are used where required, such as Standard Contractual Clauses or other legally recognized transfer mechanisms.

15. Your Rights
Under the GDPR, you have the right to:

request access to your personal data

request correction of inaccurate data

request deletion of your data

request restriction of processing

object to certain processing activities

withdraw consent at any time

request data portability

lodge a complaint with a supervisory authority

To exercise your rights, contact: info@eatwellwithjohanna.com

You also have the right to lodge a complaint with the Austrian Data Protection Authority:

Österreichische Datenschutzbehörde
Barichgasse 40-42
1030 Vienna
Austria
www.dsb.gv.at
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HIGHLY RECOMMENDED
The 20-MINUTE EXPRESS DINNER GUIDE (only here instead of $17 only $7)
Get my go-to dinner guide for the nights you're too tired to think about cooking. 
30+ whole food plant-based meals, 5-20 minutes hands-on time — plus my favorite tricks for faster weeknight dinners. 

✓ Done in 20 — quick stove-top meals
✓ Set & Forget — prep it, then the oven does the work
✓ Head Start Meals — built on what you've already prepped
✓ No Cooking Today — zero cooking required 

Because the real win isn't knowing what to eat — it's having an answer to "what's for dinner?" every night.
Yes, add this to my order$7.00
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  • Plant Based Starter System$28

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