️ Today only $147 ️

Stop waiting for the next app, pill, or trend to fix this. 

 Real, lasting health starts with understanding — not another quick fix.

THE HEALTHY EATING MASTERCLASS

 The Last Course on Nutrition You Will Ever Need.

This is not another superficial diet program or a collection of restrictive rules. This is a comprehensive, science-backed course designed for anyone who wants to go beyond the basics, cut through the noise, and truly understand how food affects their body once and for all.

If you want more than just quick answers — but the why, the how, and the tools to make it last — this is the right course for you.

  • Real clarity. Real depth (made simple). No more second-guessing conflicting headlines or falling for food industry myths. You will learn how to look at evidence like a scientist—without needing a medical degree. I’ve translated the complex data into simple, actionable steps. 

  • A body that heals and protects itself. True health isn't about losing weight for next week; it’s about preventing chronic disease. You will unlock the biological mechanisms of a whole-food, plant-based lifestyle that allows your body to thrive, reverse damage, and age gracefully.

  • Understanding beats willpower. When you know exactly why and how food interacts with your cells, healthy eating stops being a chore and becomes second nature. No forced discipline required.

Perfect for you if you're ready to stop following rules you don't fully understand — and finally know exactly why they work.

Is that you?

You feel overwhelmed by all the conflicting nutrition advice.

Every week there's a new headline. A new superfood. A new study that seems to contradict everything you thought you knew. You look at other people who seem to eat healthily with ease and think: "Why does this feel so hard for ME?" Spoiler: I felt the same way. That's exactly why I spent years cutting through the noise — so you don't have to.

You went vegan for the animals — but you're still waiting to feel the health benefits everyone talks about.

You made the switch for the right reasons. But eating vegan and eating in a way that actually supports your body are two different things — and nobody ever taught you the difference. This course closes that gap.

You're tired of scrolling for answers that never quite connect.

Another tip here, another rule there — but none of it adds up to a full picture. You don't need more information. You need it to finally click. To stop feeling like you're collecting puzzle pieces with no idea what the picture is supposed to look like.

Your body used to forgive a lot — it doesn't anymore.

The frozen meals, the skipped meals, the "I'll eat better tomorrow" — for years, your body just absorbed it without much pushback. Now you notice it. More fatigue. Slower recovery. Numbers on your bloodwork that didn't used to be a concern. It's not that you suddenly need a different way of eating — it's that your body stopped compensating for the way you'd been eating all along.

You're done managing symptoms and want to understand the cause.

Quick fixes, supplements, the next trending pill or product — they treat what's already gone wrong. You want to understand what actually keeps your body healthy in the first place, so you're not constantly putting out fires.

You just want to eat healthier — without it becoming a full-time job.

Understanding nutrition gives you the freedom to stop second-guessing every meal. To stop googling "is this healthy?" at every dinner. To stop feeling guilty, confused, or overwhelmed. That means you wake up knowing exactly what to put on your plate — and why.

You think you need a degree in nutritional science to finally get it?

That's exactly what I did for you. I've spent years analyzing studies, books, and nutrition literature to distill that massive, complex knowledge into one definitive, unshakeable system. You don't need a personal nutritionist, years of independent research, or more scrolling. You finally have everything in one single place.

Everyone says you need to track every macro, count every calorie, and follow a strict, restrictive meal plan.

I just wanted to feel amazing in my body — and understand exactly why what I eat makes such a difference.

And after years of studying nutrition science, becoming a certified nutrition coach, and living on a whole food plant-based diet, I have never once relied on willpower or complicated rules to stay healthy. 


I built a system based on understanding — and once you understand it, it becomes effortless. 

Maybe you've already tried...

eating more plant-based for a few weeks, feeling good - and then falling right back into old habits, because you never really understood why it worked in the first place.

following someone else's meal plan to the letter — doing great as long as you stuck to it, but the moment life got busy, you traveled, or you had to navigate a family dinner, you had no idea what to do on your own.

going vegan and assuming the health part would just take care of itself — only to realize vegan junk food exists too, and nobody ever showed you what 'eating well' actually means on top of eating vegan.

Hi, I'm Johanna.

I’ve been fascinated by nutrition since I was a teenager. But instead of just following internet trends or social media hype, I wanted to understand the actual, peer-reviewed science. 

That’s why I spent years digging into research and earned the professional credentials to back it up.

Plant-Based Nutrition Certificate from the T. Colin Campbell Center for Nutrition Studies (eCornell) 

Certified Nutrition Coach & Trainer (Graduated from the renowned Vitalakademie, Austria) 
 
7+ Years of Real-Life Experience living, cooking, and thriving on a  whole-food, plant-based lifestyle

I’m not an internet guru selling a perfect, unobtainable Instagram lifestyle. I’m a trained professional who knows how to cut through the noise, read clinical studies, and translate complex nutritional science into simple, delicious, everyday steps.

And I built THE HEALTHY EATING MASTERCLASS so you don't have to spend years doing all of that exhausting research yourself.

Because eating well shouldn't require an advanced degree. It should be simple, clear, and feel good from day one.

Ready to build your unshakeable foundation?

Stop second-guessing your food choices, ignoring conflicting headlines, and relying on pure willpower. Get instant, lifelong access to the ultimate science-backed blueprint for your health.

Total value: $257 

Today only: $147

Instead of following the latest diet trend, counting macros, or waiting until I had the "perfect plan" — I just committed to understanding food properly. 

The science. The real picture. No shortcuts.

THE RESULT:

 Day 2-3:

Noticeably more energy in the morning.

Day 4-7:
Clearer skin, sharper focus, no more afternoon crashes.

 Week 2 +:
A way of eating that feels completely natural — and that can be maintained, through busy weeks, family dinners, travel, and everything life throws at you.

It works — not because you force yourself through it, but because once you understand why whole food plant-based eating works, everything just clicks. And it sticks. For life.

Here is the HEALTHY EATING MASTERCLASS — the system that turns "I kind of know what I should eat" into complete, unshakeable confidence about nutrition…

This is often the reality....


You start eating more plant-based and feel great at first — until life gets busy and you slide right back into old habits. Or you dive into research — and end up more confused than before. Are you getting enough protein? Is this actually sustainable? Are you even doing it right?


The truth is…


The nutrition landscape has never been more overwhelming. New studies, new trends, new experts contradicting each other every single week.

Without a clear, science-backed understanding, most people just keep circling — hopping from one diet to the next, never fully trusting what they're doing.

Good intentions alone aren't enough. And more recipes won't fix confusion.What you actually need is a complete, science-backed understanding of how food works in your body — so you can make confident decisions for the rest of your life.

THE GOOD NEWS?

You don't need a science degree, years of research, or a stack of nutrition books.

You can have complete clarity — backed by real science, explained in plain language, structured so it actually sticks.

THE RESULT?

Within the first lessons: the confusion is gone. For good.

Within the first week: you understand your body at a level most people never reach.

 Long-term: you never have to follow a diet again — because you understand exactly what your body needs and why.

And I show you step by step exactly how it all works…

Every scroll, every swipe, every click bombards you with yet another nutrition claim.

You're exhausted. But you still want to feel better. 

At some point, you stop needing more information — and start needing one place where it all finally comes together.

Let me introduce you to:

THE HEALTHY EATING MASTERCLASS

I took years of nutrition science, certified training, and real-life experience — and turned it into the most comprehensive plant-based nutrition course you'll find anywhere.

THE HEALTHY EATING MASTERCLASS DOES THIS:


Goes beyond the basics — you don't just know what to eat, you understand why at a biological and scientific level


Prepares you for real life — travel, restaurants, family dinners, setbacks, busy weeks — so nothing derails you long-term


Teaches you to think like a scientist: We dive straight into the "3 buckets of evidence." You will learn how to separate genuine science from clever industry marketing and flawed studies, ensuring no headline will ever confuse or manipulate you again.


Shifts you from reductionism to wholism: Discover why counting calories or tracking isolated macronutrients completely misses the mark. You will fully grasp the biological complexity of your body as a whole.


Gives you a deep understanding of how food affects disease, hormones, longevity, and your body's ability to heal itself


Includes 60 whole food plant-based recipes so you always know not just what to eat, but exactly how to cook it


Gives you the complete toolkit — kitchen setup, meal prep, egg and oil substitutes, nutrient guides, and more — all in one place


Becomes your lifelong reference: built to be the resource you come back to for years, not something you read once and forget.

This is the course for people who don't just want quick tips — they want to actually understand. Once. For life.

This is all included:

The complete video course

6+ hours of bite-sized lesson across 15 structured modules, science-backed, and designed to give you lasting clarity on plant-based nutrition.
60 Whole Food Plant-Based Recipes

Breakfast, lunch, dinner, snacks, and everyday basics including plant-based alternatives for cheese, milk, cream, and more. Simple, nourishing, and built around the principles you're already learning.
The Healthy Breakfast Kickstart Guide

7 quick, delicious plant-based breakfasts you can start tomorrow morning, plus the simple formula that keeps you full, focused, and craving-free all day.

The Healthy Pantry Guide

Exactly what to stock so you always have the foundation for a quick, healthy meal.

Egg Substitutes & Replacing Oil

Practical guides for cooking and baking without eggs or oil — with ratios, substitutes, and tips that actually work.
Meal Prep Guide

How to prep smarter, not harder. The component-based method that gives you variety all week without cooking every day.

Plus these bonuses:

Vitamin D & Safe Sun Exposure – Everything you need to know about vitamin D, UV radiation, skin types, and how to get the benefits of sun without the risks.

Nutrient Guide – Everything you need to know about protein, iron, calcium, B12 and vitamin D on one simple, scannable reference sheet. No confusion, no guessing - just clarity you can come back to anytime.

Research & Resources – Every claim in the Masterclass is backed by real science. This bonus gives you the complete list of all studies and sources referenced throughout the course — so you can verify everything yourself. Plus a handpicked collection of books, documentaries, YouTube channels, and websites to go even deeper. Everything you need to keep learning — in one place.

Today's price only $147
total value $257

Will this work for me too?

The Healthy Eating Masterclass works for anyone who wants to truly understand how food affects their body — and finally eat in a way that feels natural, confident, and sustainable for life. Even if you've never thought deeply about nutrition before.

And honestly? This knowledge is something everyone needs. 

Because what you eat affects everything — your energy, your weight, your mood, your long-term health, your risk of chronic disease. There is no shortcut around understanding this properly.

      You want the absolute truth: You are done with surface-level tips and want to understand the actual biochemistry and epidemiology behind health (without needing a medical degree to understand it).

      You are looking for a permanent solution: You want to check the "nutrition" box in your mind once and for all, knowing exactly what your body needs to thrive.

      You're someone who is tired of conflicting nutrition advice and wants one clear, science-backed answer.

      You're someone who wants to reach and maintain a healthy weight — naturally, without hunger, without counting calories, and without ever dieting again

     Someone with a family history of heart disease, diabetes, or cancer who wants to take their health into their own hands

     You're a parent who wants to feed their family with confidence

     Anyone who is simply ready to stop guessing and start knowing

It's never too late to start living healthier.

Still have questions? Here are the answers.

  • Do I need to be vegan to benefit from this course?
    Not at all. The Healthy Eating Master Class is for anyone who wants to improve their health and feel better in their body — wherever you're starting from. The course is built on a whole food plant-based approach because that's what the science most strongly supports. But whether you want to go fully plant-based or simply add more health-protecting habits to your current diet — both work.
  • I'm already vegan — will this still teach me something new?
    Yes — actually, especially. Being vegan tells you what you don't eat. This course tells you how to actually thrive on it: what your body needs, where the real research stands, and how to close the gaps most vegans never even know exist.
  • Is this suitable for complete beginners?
    Absolutely. The course is clear, jargon-free, and easy to follow even if you have zero background in nutrition. We start by breaking down the most common myths, build your understanding step by step, and by the end you'll know exactly what's true — and what you can safely ignore..
  • Is the content based on scientific evidence?
    Yes, 100%. Every module is built on established nutritional science and peer-reviewed research. No trends, no personal opinions — just timeless, evidence-based principles that actually work. All sources are referenced throughout the course.
  • Can this help with blood sugar, cholesterol, or other health markers?
    Disease prevention is a central focus of the Masterclass. You'll learn how a whole food plant-based diet can help improve key health markers, reduce chronic inflammation, and support your body's natural defenses against lifestyle diseases. Please always consult your doctor when making significant dietary changes alongside an existing condition.
  • Will I lose weight?
    Weight loss is often a natural side effect of a body that's healing. Rather than focusing on restrictive dieting, the course focuses on nutrient density and reducing inflammation — so your metabolism finds its natural, healthy baseline. No calorie counting, no hunger, no stress.
  • How much time do I need?
    You have lifetime access — so there's no pressure. You can work through the course over a weekend or take it one module at a time, whenever it fits into your life.
  • Do I have to cook separate meals for my family?
    No. The recipes and principles are designed to be enjoyed by everyone — including people who would never describe themselves as "healthy eaters." Good food is good food, plant-based or not.
  • Is it too late for me to change my diet at my age?
    Not even close. Research consistently shows that people who switch to a whole-food, plant-based diet see measurable improvements — in cholesterol, blood pressure, blood sugar, and energy — regardless of age. Your body doesn't stop responding to better nutrition at 50, 60, or 70. In many cases, the improvements happen faster than people expect, precisely because there was more room to improve.
  • What if it's not right for me?
    I'm confident this will help you — but if it doesn't feel right, just email me within 14 days and I'll refund you personally. No hoops, no hassle.

What You'll Learn Inside the Video Course

The Complete Video Course 
6+ hours across 15 structured modules. Everything you need to truly understand plant-based nutrition — the science, the practice, and the confidence to make it work for life. Watch at your own pace, revisit whenever you need.

The Science of Healthy Eating
How food affects your body at a deeper level — from cardiovascular health to cancer prevention, diabetes, and beyond. Real studies, explained clearly. No overwhelm, no confusion.


What to Eat & Why
A thorough breakdown of every major food group — vegetables, fruits, whole grains, legumes, nuts, seeds, oils, dairy, meat, and more. What the evidence actually says about each one, and how to use that knowledge every single day.

How to Read Studies & Cut Through the Noise
Learn how nutrition research actually works — so no headline ever confuses you again. Understanding the difference between correlation and causation alone is worth the entire course.

Practical Kitchen & Lifestyle Tools
Stock your pantry the smart way. Learn how to replace eggs, oil, and dairy in cooking and baking. Master meal prep. Build a kitchen that makes healthy eating effortless every single day. 

Eating for Life, Not Just for Now
Nutrition isn't one-size-fits-all. Learn how your needs shift across life's different stages, how to navigate setbacks without spiraling, and how to stay consistent through family dinners, travel, and the busy weeks life throws at you — without aiming for perfection. 

Eating with Intention
Go beyond "is this healthy?" — understand how your food choices connect to your values and to the planet. A grounded, guilt-free way to think about the bigger picture, so your choices feel aligned, not preachy or restrictive. 



Everything You'll Get to Take Action

60 Whole Food Plant-Based Recipes
Breakfast, lunch, dinner, snacks — and everyday basics including plant-based alternatives for cheese, milk, cream, and more. Simple, nourishing, and built around the principles you're already learning.

Meal Prep Guide
How to prep smarter, not harder. The component-based method that gives you variety all week without cooking every single day.

The Healthy Breakfast Kickstart Guide
7 quick, delicious plant-based breakfasts you can start tomorrow morning — plus the simple formula that keeps you full, focused, and craving-free all day.

The Healthy Pantry Guide
Exactly what to stock so you always have the foundation for a quick, healthy meal — no thinking required.

Egg Substitutes & Replacing Oil
Practical guides for cooking and baking without eggs or oil — with ratios, substitutes, and tips that actually work.

Vitamin D & Safe Sun Exposure
Everything you need to know about vitamin D, UV radiation, and how to get the benefits of sun without the risks.

Nutrient Guide
Everything you need to know about protein, iron, calcium, omega-3, B12, and vitamin D on one simple, scannable reference sheet. No confusion, no guessing — just clarity you can come back to anytime.

Research & Resources
Every claim in the Masterclass backed by real science — a complete list of all studies and sources referenced throughout the course, plus a handpicked collection of books, documentaries, YouTube channels, and websites to go even deeper. Everything you need to keep learning — in one place.  




Total value $257
Today only $147

I'm confident this will help you — but if it doesn't feel right, just email me within 14 days and I'll refund you personally.

A taste of what's waiting for you

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1. Legal Notice / Imprint
Service Provider / Business Owner: Johanna Putz, Fischachstr. 32, 5161 Elixhausen, Austria

Contact Email: info@eatwellwithjohanna.com

Business Purpose: Online courses and digital products in the field of nutrition and healthy eating.

Membership: Austrian Federal Economic Chamber (WKO)

Trade License: Commercial Trading (non-regulated trade) — Online and mail order retail (digital products)

GISA Number: 39026705

VAT / UID Number: ATU74089602

Responsible for Content: Johanna Putz

Competent Authority: Bezirkshauptmannschaft Salzburg-Umgebung

Dispute Resolution: I am not obligated nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

2. Terms & Conditions
By purchasing or accessing my online courses and digital products, you agree to the following terms and conditions.

1. Provider

This service is provided by Johanna Putz, Austria.

2. Scope of Service

The purchase grants access to online courses hosted on ThriveCart, digital materials (PDFs, videos, worksheets), and email or platform-based communication where applicable. Access duration is defined on the course sales page.

3. Contract & Registration

A binding contract is formed upon successful payment and confirmation. You must provide truthful information and keep your login credentials secure.

4. Prices & Payment

All prices are listed on the product page. Payments are processed through third-party payment providers (Stripe, PayPal). Access is granted after successful payment.

5. Right of Withdrawal & No-Refund Policy

By ticking the designated checkbox during the ordering process, you expressly agree that performance of the contract will begin before the expiry of the 14-day withdrawal period and acknowledge that, by giving this consent, you lose your right of withdrawal once access to the digital content has been granted.

Upon access to the digital content (courses, templates, and bonus materials), the right of withdrawal lapses pursuant to § 18 para. 1 no. 11 of the Austrian Distance and Off-Premises Contracts Act (FAGG). For customers outside the European Union, access to digital content is non-refundable as set out in these Terms. A refund after conclusion of the contract and access to the digital content is therefore excluded.

6. User License & Copyright

You receive a personal, non-transferable, non-commercial license to access purchased materials. You may not share login data, reproduce, sell, or distribute content, upload course materials elsewhere, or use materials for commercial purposes. Violations lead to account termination without refund.

7. Liability

All content is for educational purposes only. No guarantees of health results are made. I am not liable for technical errors caused by third-party platforms such as ThriveCart, Vimeo, Stripe, PayPal, email service providers, or the customer’s internet connection/device, unless caused by my own intentional or grossly negligent conduct.

8. Disclaimer (Nutrition)

The content does not constitute medical advice. Always consult a qualified healthcare provider before making changes to your diet or lifestyle.

9. Privacy

Your personal data is processed in accordance with our Privacy Policy, which forms part of these Terms. By purchasing, you acknowledge that you have read the Privacy Policy.

10. Applicable Law & Jurisdiction

These Terms are governed by Austrian law. If the customer is a business, the place of jurisdiction is Salzburg, Austria. For consumers, the statutory places of jurisdiction apply.

3. Health / Nutrition Disclaimer
All information provided in my courses, e-books, and materials is for educational purposes only. It does not constitute medical or nutritional therapy, is not a substitute for professional diagnosis or treatment, and no guarantees of individual results are made. Consult your physician before making dietary or lifestyle changes. You are fully responsible for your own health decisions.

Privacy Policy
Your privacy is important to me. Personal data is processed in accordance with the General Data Protection Regulation (GDPR) and applicable Austrian data protection law.

This Privacy Policy explains how personal data is collected and processed when you visit this website, subscribe to my newsletter, contact me, purchase digital products, access online courses, or interact with my sales pages and checkout pages, including pages hosted through ThriveCart.

1. Data Controller
Johanna Putz
Fischachstr. 32
5161 Elixhausen
Austria
Email: info@eatwellwithjohanna.com

2. Website & Blog Usage
When you visit this website, technical data may be collected automatically, including:

IP address

browser type and version

device information

operating system

date and time of access

pages visited

referring website, where applicable

This data is processed to ensure website functionality, security, stability, and basic technical operation.

The legal basis is my legitimate interest in operating a secure and functional website pursuant to Art. 6 para. 1 lit. f GDPR.

3. Contact
If you contact me by email or through a contact form, the data you provide, such as your name, email address, and message, will be processed for the purpose of responding to your inquiry.

The legal basis is Art. 6 para. 1 lit. b GDPR if your inquiry relates to a contract or pre-contractual communication, and Art. 6 para. 1 lit. f GDPR for general inquiries.

4. Newsletter & Email Communication
If you request a free digital product (such as a free e-book, starter plan, or guide), your name and email address are processed to deliver the requested product. By requesting the free product, you enter into a contractual agreement where you receive the free material in exchange for subscribing to my newsletter. Through this newsletter, you will regularly receive recipes, blog updates, educational content, tips on healthy plant-based nutrition, and information about my online courses or offers. This promotional connection is a core component of the agreement to receive the free material.

The data you provide in the form is processed immediately to send you the download link and add you to the newsletter mailing list.

You may unsubscribe from the newsletter at any time by clicking the unsubscribe link included in every single email or by contacting me at info@eatwellwithjohanna.com. Unsubscribing will not affect your right to keep the e-book you already downloaded.

The legal basis for this processing is contract performance pursuant to Art. 6 para. 1 lit. b GDPR, as the processing and the subscription to the newsletter are part of the mutual agreement to receive the free e-book.

Email Service Provider:

For the delivery of the e-book, the management of my contact list, and the distribution of newsletters, I use the email marketing platform Hostinger Reach, operated by Hostinger International Ltd., 61 Lordou Vironos Street, 6023 Larnaca, Cyprus. A data processing agreement pursuant to Art. 28 GDPR has been concluded with this provider. Hostinger stores and processes data within the European Union.

Transactional Emails: If you purchase a paid product later on, I will also use this system to send you transactional emails related to your purchase (order confirmations, login details, product updates). The legal basis for these specific emails is contract performance pursuant to Art. 6 para. 1 lit. b GDPR.

5. Online Courses, Digital Products & ThriveCart
I use ThriveCart to provide sales pages, checkout pages, payment-related order processing, customer management, and access to digital products and online courses through ThriveCart Learn.

When you purchase a course or digital product, the following data may be processed:

name

email address

billing address, where applicable

payment status

order details

purchased products

discount codes or order bumps, where applicable

access data for digital products or courses

login credentials, where applicable

course access and usage information

technical data such as IP address, browser, device, and time of access

This data is processed to handle your purchase, provide access to digital products, manage your customer account, deliver course content, provide customer support, comply with legal obligations, and protect against misuse or fraud.

The legal basis is contract performance pursuant to Art. 6 para. 1 lit. b GDPR, legal obligations pursuant to Art. 6 para. 1 lit. c GDPR, and my legitimate interest in secure and reliable course delivery pursuant to Art. 6 para. 1 lit. f GDPR.

ThriveCart may process data on servers outside the European Economic Area. Where required, appropriate safeguards such as Standard Contractual Clauses are used.

6. Payment Providers
Payments are processed through third-party payment providers such as Stripe and PayPal.

Depending on the payment method selected, the following data may be processed by the payment provider:

name

email address

billing information

payment amount

transaction details

payment method information

fraud prevention and security data

Stripe and PayPal may act as independent data controllers for payment processing. I only receive the information necessary to confirm payment, issue invoices, manage access to the purchased product, and comply with accounting obligations.

The legal basis is contract performance pursuant to Art. 6 para. 1 lit. b GDPR and legal obligations pursuant to Art. 6 para. 1 lit. c GDPR.

7. Vimeo Video Hosting
Course videos may be hosted and streamed through Vimeo.

When you access or play course videos, Vimeo may process technical data such as:

IP address

browser and device information

video access and playback information

referring website

technical identifiers

cookies or similar technologies, where applicable

This processing is necessary to deliver and play the course videos.

Where possible, privacy-friendly Vimeo settings, such as reduced tracking or Do-Not-Track parameters, may be used. However, Vimeo may still process technical data required for video delivery and may receive cookies already stored in your browser from previous visits to Vimeo.

The legal basis is contract performance pursuant to Art. 6 para. 1 lit. b GDPR where videos are part of a purchased course, and my legitimate interest in reliable video delivery pursuant to Art. 6 para. 1 lit. f GDPR.

8. Meta Pixel, Meta Ads & Conversion Tracking
I use Meta Pixel and related Meta business tools provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland.

Meta Pixel may be used on this website, on sales pages, and on ThriveCart checkout pages to measure the effectiveness of Facebook and Instagram ads, understand user behavior, optimize advertising campaigns, create custom audiences, and track conversions such as page views, checkout events, and purchases.

Processed data may include:

IP address

browser and device information

visited pages

interactions with website, sales page, or checkout content

checkout events, such as page views, initiate checkout, and purchase events

order value and product information, where applicable

cookie IDs or other online identifiers

hashed contact data, such as email address, where applicable

I may also use Meta Conversions API, where available. This allows certain conversion events, such as purchases or checkout events, to be transmitted to Meta from the server side, for example through ThriveCart. This may improve ad measurement and attribution.

The legal basis for Meta Pixel, Meta Conversions API, and similar marketing tracking is your consent pursuant to Art. 6 para. 1 lit. a GDPR.

Marketing and tracking technologies are only activated after you have given consent via the cookie banner or consent mechanism, where required. You may withdraw or change your consent at any time via the cookie settings.

Meta may process data outside the European Economic Area, including in the United States. Where required, Meta relies on appropriate safeguards such as Standard Contractual Clauses.

Regarding the collection and transmission of event data through Meta Business Tools, including the Meta Pixel, Eat Healthy with Johanna and Meta Platforms Ireland Ltd. may act as Joint Controllers within the meaning of Art. 26 GDPR.

This joint controllership applies to the collection of personal data through Meta Business Tools on this website, sales pages, or checkout pages and the transmission of such data to Meta Platforms Ireland Ltd.

The joint processing is governed by Meta’s Controller Addendum, which forms part of the Meta Business Tools Terms and defines the respective responsibilities of Meta and the website operator for compliance with GDPR obligations.

Meta Platforms Ireland Ltd. is primarily responsible for enabling data subject rights regarding personal data processed by Meta after transmission. You may also contact me at info@eatwellwithjohanna.com regarding any privacy-related questions.

9. Meta Custom Audiences from Customer Lists
I may use the “Custom Audiences from Customer Lists” feature provided by Meta Platforms Ireland Ltd.

For this purpose, email addresses or other contact data of newsletter subscribers or customers may be uploaded to Meta in hashed form. Meta compares this hashed data with its own user data to create custom audiences or statistically similar audiences, known as Lookalike Audiences.

This is used to show relevant ads to people who have already shown interest in my content or products, or to reach similar audiences.

The legal basis for this processing is your consent pursuant to Art. 6 para. 1 lit. a GDPR, where required. You may withdraw your consent or object to this use of your data at any time by contacting info@eatwellwithjohanna.com.

10. Cookies & Consent
This website, sales pages, checkout pages, and course platforms may use cookies and similar technologies.

Some cookies are technically necessary for website functionality, checkout functionality, security, login, payment processing, and access to digital products. These cookies are required to provide the requested service.

Optional cookies and tracking technologies, such as analytics, marketing cookies, Meta Pixel, or similar tools, are only used with your consent, where required by law.

You can withdraw or change your cookie consent at any time via the cookie settings or by adjusting your browser settings.

Please note that disabling certain cookies may affect the functionality of the website, checkout, or course access.

11. Analytics and Marketing Tools
Where consent has been given, I may use analytics and marketing tools to understand how visitors use my website, sales pages, checkout pages, and offers.

These tools help me improve my content, measure ad performance, optimize campaigns, and provide more relevant offers.

The legal basis is your consent pursuant to Art. 6 para. 1 lit. a GDPR.

12. Data Retention
Personal data is stored only as long as necessary for the purposes described in this Privacy Policy or as required by law.

Typical retention periods include:

accounting and invoice data: 7 years according to Austrian legal requirements

newsletter data: until you unsubscribe or withdraw consent

customer and course access data: for as long as your account or course access exists, unless deletion is requested and no legal retention obligation applies

support emails and inquiries: as long as needed to process the inquiry and for reasonable documentation purposes

technical logs: short-term storage for security and technical operation

consent records: as long as needed to document consent and comply with legal obligations

13. Legal Bases for Processing
Personal data is processed on the following legal bases:

Art. 6 para. 1 lit. a GDPR — consent, for example for newsletters, marketing cookies, Meta Pixel, or optional tracking

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request restriction of processing

object to certain processing activities

withdraw consent at any time

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lodge a complaint with a supervisory authority

To exercise your rights, contact: info@eatwellwithjohanna.com

You also have the right to lodge a complaint with the Austrian Data Protection Authority:

Österreichische Datenschutzbehörde
Barichgasse 40-42
1030 Vienna
Austria
www.dsb.gv.at
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